Product Manager - Specialty Medicine (Opthalmology)
Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture. Its products and services are designed to benefit people and improve their quality of life. At the same time, the Group aims to create value through innovation, growth and high earning power. Bayer is committed to the principles of sustainable development and to its social and ethical responsibilities as a corporate citizen.
YOUR TASKS AND RESPONSIBILITIES
Act as brand champion to create enthusiasm and focus internally and with external customers and agencies.
Proactive development of marketing and promotional mix to meet brand objectives and customer needs.
Monitor business performance and external environment via appropriate tools to deliver corrective action as required to meet business objectives.
Liaison with external agencies to deliver initiatives for brand.
Accurate management of budgets for brand.
Create and deliver on operational plans appropriate to life cycle of brand to optimise return for Bayer Zydus Pharma.
Delivery of sales targets.
Responsible and accountable for brand and delivery of all programmes related to it.
Disease and market understanding to develop customer insights through appropriate techniques/tools.
Provide support and Build team to achieve team goals.
Periodic Product Training of Sales team along with medical team.
WHO YOU ARE:
University degree or equivalent in Pharmacy, Science, Marketing or Business qualification.
MBA in Marketing will be an added advantage.
1-5 years Retina segment (Opthamology) marketing services experience and brand management experience. Candidates having background in Opthal Sales Segment will havew an added advantage.
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Bayer Group in India
Thane (West) – 400 607
Tel: +91 22 2531 3377